As reported by unscreened patient (pre-COVID), the extremely low adoption rate within the eligible screening population in Hong Kong specifically comes as a result of very similar factors. Three of the most common self-reported patient-level barriers to regular screening include the lack of recommendation and referral by healthcare providers, a general attitude of fear towards the screening process, and the financial burden of the procedure13. Furthermore, many individuals who fail to adhere to CRC screening guidelines do so because they feel their likelihood of developing CRC is low, despite the fact that CRC is the third most common cancer worldwide13.